ads | collateral - brochures - sales promotion | direct mail | logos | web design
Design a complete direct mail package that will offer car owners the opportunity
to purchase extended warranty coverage.
From the intriguing 4-color outer envelope with bold road visuals to the
colorful 6-page fold-out brochure, we outlined the program and then expanding
on it in the personalized letter. We included a buck slip with an additional
sales appeal. The letters were imprinted with the logo, address and reply
form. The client then laser printed the body of the letter, customized
for each recipient, based on the recipient's responses to a telemarketing
Interactive Marketing Group
Client: Physicians Health Services
Create a direct mail package that will invite senior citizens to a seminar
on supplemental insurance.
We designed an eye-appealing direct mail package that included an outer
envelope, invitation and letter with a premium offer for all attendees.
Since the program was to be rolled out over a period of time to different
areas within different states, it was necessary to design the invitation
so it could be customized with the seminar dates. All the 4-color pieces
were printed for the entire program. The invitation inside was only printed
with the blue ink and then customized with dates and locations for each
seminar, as needed, in black ink.